Silver and upOn the cars
Team livery
Your logo on Longhorn Sim Racing’s livery.
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Sponsor LSR
Put your brand on the grid
Collaborate with UT Austin's premier collegiate motorsport organization to drive innovation and engineering excellence.
501(c)(3) nonprofit · Tax-deductible · W-9 on request
- Founded
- 2024
- Members
- 124
- Events hosted
- 51
- Lone Star Cup season
- S3
Backed by
Current partners
Official Broadcast Partner
PitLane Systems
PitLane Systems builds the first unified broadcast director software for sim racing, consolidating camera control, overlays, timing data, and OBS into a single dashboard — bringing TV-grade production to our Assetto Corsa events.
Visit PitLane Systems
Race Club Austin
Driven to Care
Yugo
Yugo is a global student living brand and operator creating safe, supportive communities where students can connect and thrive.
Why LSR
Worth your investment
Ethos
Longhorn Sim Racing is more than a competitive team; we are a professional, student-run, non-profit dedicated to creating opportunities for career engagement for every one of our members. By drawing talent from our disparate campus community - engineering, business, media, graphic design, and communications - our members apply classroom lectures to the demanding reality of motorsports. By contributing to LSR, you align your brand with a passionate talent pipeline while supporting the practical application of creative, technical, and entrepreneurial principles.
Our Promise
We deliver through action and we measure our success through the achievements of our students. As a student organization, LSR’s success is a function of how well we can help our members develop their major-specific skillset and pursue meaningful opportunities. If we were at any other school, this would seem a lofty task, but we’re at the University of Texas at Austin, and the Circuit of the Americas is in our back yard. Both directly and indirectly through our industry connections, students have achieved internships, sat in pitlane at international competitions, driven at autocross events, and competed against other university sim racing drivers.
- 01
Return on Investment
LSR sponsors should expect to be able to see the impact of their contribution, so our board of directors takes care that your impact is well documented.
- 02
University of Texas Excellence
As students at UT, we strive to be the best and the brightest. By sponsoring LSR, you’re empowering students who are dedicated to greatness.
- 03
Motorsports Democratization
Since its inception, racing has never been an affordable endeavor; however, the excessive price of entry and enjoyment has fragmented the enthusiast community. Sponsoring LSR reduces the gap between the audience and the track through meaningful volunteering and industry exposure.
Visibility
Where your brand shows up
From the cars to campus, here's where partners appear. The packages below spell out what each level includes.
Silver and uplonghornsimracing.org
The Partners
Support from the industry
Your logo here
Online
Our website
Your name on this page from Silver. From Gold, your logo on the homepage with a clickable link.
PlatinumIn person
Tabling and press
Your logo on the team banner we display at tabling and press events.
@longhorn_sim_racingEvery levelOn social
Shout-outs
A shout-out for your business on our social media.
On the ground
Where we've been
Sep 2025
WEC at COTA
A weekend in the paddock at the FIA World Endurance Championship.
Oct 2025
F1 Weekend Fan Zone
Our sim rigs at a fan zone during US Grand Prix weekend.
Nov 2025
Race Club Austin
Seat time on the rigs at Race Club Austin.
Feb 2026
COTA Track Day
A day in the paddock and pit lane at Circuit of the Americas.
Packages
Pick your level
Sponsorship at any level includes all items up through that level.
Friend of LSR
$100 – $249
- Business “Shout-out” on social media
Silver Partner
$250 – $999
Everything in Friend, plus
- Business name on website sponsorship page
- Business logo on Longhorn Sim Racing’s Livery
Gold Partner
$1,000 – $4,999
Everything in Silver, plus
- Logo (medium-sized) on website’s main page with a clickable link to sponsor
- One team shirt
Platinum Partner
$5,000+
Everything in Gold, plus
- Logo featured on the team banner displayed at tabling and press events
- Team merchandise package
- Scheduled campus visit with the team
Compare benefits
| Benefit | Friend | Silver | Gold | Platinum |
|---|---|---|---|---|
| Tax-deductible contribution | Included | Included | Included | Included |
| Social media shout-out | Included | Included | Included | Included |
| Name on the website sponsorship page | Not included | Included | Included | Included |
| Logo on the team livery | Not included | Included | Included | Included |
| Logo and link on the website's main page | Not included | Not included | Included | Included |
| One team shirt | Not included | Not included | Included | Included |
| Logo on the team banner at tabling and press events | Not included | Not included | Not included | Included |
| Team merchandise package | Not included | Not included | Not included | Included |
| Scheduled campus visit with the team | Not included | Not included | Not included | Included |
The process
How it works
- 01
Conversation
We discuss your goals and alignment with our mission.
- 02
Selection
Choose a partnership level.
- 03
Agreement
Tax documentation and formal contract.
- 04
Engagement
Branding integration and sponsorship activation.
The details
Good to know
Tax exemption
LSR is a 501(c)(3) nonprofit (EIN 39-2193405). Receipts and a W-9 are available on request.
Request a W-9Deadlines & specs
- Pledge by July 31
- To meet printing deadlines, please pledge by this date.
- Logo format
- Logos must be submitted in PNG or JPG format and be a high resolution image. If we can’t work with your logo, we may not be able to include it.
- Send logos to
- outreach@longhornsimracing.org
To donate
Give any amount online through Stripe, or make a check payable to: Longhorn Sim Racing
Donations are tax-deductible to the extent allowed by law.
Let's talk
A partnership with Longhorn Sim Racing provides many business opportunities from helping with the company’s community awareness to raising future employees.